Over a hundred years ago, the great Dutch theologian Herman Bavinck predicted that the 20th century would “witness a gigantic conflict of spirits.” His prediction turned out to be an understatement, and this great conflict continues into the 21st century.
The issue of Halloween presses itself annually upon the Christian conscience. Acutely aware of dangers new and old, many Christian parents choose to withdraw their children from the holiday altogether. Others choose to follow a strategic battle plan for engagement with the holiday. Still others have gone further, seeking to convert Halloween into an evangelistic opportunity. Is Halloween really that significant?
Well, Halloween is a big deal in the marketplace. Halloween is surpassed only by Christmas in terms of economic activity. Reporting in 2007, David J. Skal estimated: “Precise figures are difficult to determine, but the annual economic impact of Halloween is now somewhere between 4 billion and 6 billion dollars depending on the number and kinds of industries one includes in the calculations.” As of 2012, that total exceeded $8 billion.
Furthermore, historian Nicholas Rogers claims:
Halloween is currently the second most important party night in North America. In terms of its retail potential, it is second only to Christmas. This commercialism fortifies its significance as a time of public license, a custom-designed opportunity to have a blast. Regardless of its spiritual complications, Halloween is big business.